Getting an Adsense account approval seems hard to people who are new to running their 1st website. While Google implements a strict rule on approval due to their policy, they never really do monitor all of the Adsense account once you’re approved. The trick here is just to get approved the first time, and run whatever you website you wish to run after you’re approved. Well, not just whatever website, there are some websites that is staying in the grey area that supposedly should’ve been banned if Google were strict. Take 9gag.com or offliberty.com for example, this kind of website does not contain much textual contents and is very graphic or tools based community. How do you supposed they got approved in the first place? Surely, they must have created a minimal informative blog in the first place, and later follow Google policy to get approved on adsense account.
Adsense Account Application Checklist
If you’ve already read the whole article, here’s a complete checklist:
Step-By-Step Adsense Account Application
You probably have been rejected a few times and face frustration in getting the approval. True enough, getting approved of Adsense account is not for the faint of heart. It’s not that hard to get approved, you only need to follow some golden rules. You must ensure all steps below have been taken.
Whichever platform that you choose, make sure you are using your own domain (YourWebsite.com). Personally, I would recommend WordPress as the blogging platform. Simply because it contains a huge amount of plugins that will support your day to day task in blogging. It may seem hard to use at first, but once you get used to it, plugins in wordpress will assist you to get your first adsense account approved.
To increase your chance of getting adsense approved, you should pay for your own hosting and domain name. Sign up with Hostgator.com for hosting and namecheap.com for domain name. When you’re hosting wordpress platform in your website, there are more features you can do than in comparison to using YourBlog.Wordpress.Org.
In this article, we’ll be using WordPress plugins to assist you in getting your Adsense approved.
Create an informative blog out of your own Hobby or Passion
You don’t have any other easy choice than running a blog. It’s by far the easiest way to get approved due to its simplicity. When you choose a blog topic, make sure it’s not a diary, or personal blog. Instead, you need to create a blog that’s helping people to understand something. It’s best when you’re writing about something you really know. Refrain from choosing topic that is a taboo. It includes, but not limited to, blogs related to Tobacco, Beers, Suicide, Adult Contents, Gambling or any hate speech. This is because Google’s adsense policy specifically states that they do not allow such advertisement be it for publishers or advertisers.
Write 5 articles with 1000-2000 words each. The longer the better with proper opening, arguments and closing. Make sure these articles written are not copied from somewhere and is fresh from your own personal recommendation and arguments. You should include images with proper ALT text and formatting of good articles. Formatting, meaning, use paragraphs, bullet points and numbering. Avoid writing low quality contents with bad grammars and spelling mistakes. A little mistakes should be fine, but too much of it is bad.
Don’t worry too much about the theme/template that you choose. So long as it is able to provide proper navigation on header and side bar, it will be suffice. Google once states that, it doesn’t matter if you’re using a duplicated template that has been used by hundreds other blog that has the same HTML & CSS structure, as long as your websites has good informative content, you will out rank those websites that has thin contents.
Post your articles to your website, make sure you have good section title headers and some image on those post. Bold the headers, justify the sentences to make it look neat. Make sure the date you post these articles are a few days apart. This is to prove you update your informative blog consistently.
Attached a featured image to your post, see if it fits your homepage nicely. This will inflate and beautify your home page that only have a few blog posts.
Update your writer profile
When you choose a theme, always make sure there is a writer profile visible on top or bottom of the articles. You should use your real name and a proper profile picture. While we don’t know for sure why do they consider this an important guideline in adsense approval, we can confirm that they specifically states in Google News Approval whereby they will only consider websites that has writer profiles around the articles written. You will find your wordpress profile under > Users > Your Profile
Contact Us Page
In your blog, you need to include a “Contact Us” page. You can easily do this with an additional WordPress plugin if your theme doesn’t support the feature. We recommend “Contact Form 7”. You simply need to download it in your WordPress, copy the short code for the plugin and past it into a new page.
Contact Page is needed in Google’s policy just so that if a content in your page is inappropriate, users may request a removal before they submit search engine removal to google personally.
Google helps advertiser to find web content that is relevant to the ads, hence, they are frequently collecting data (called cookies) when users of the internet browse. Cookies thereby help advertisers to find the most relevant and targeted users that may show interest to the advertiser’s products. In order for Google to make use of such information, they are obligated by law to inform users of the site that their data are being collected when they use the site.
Navigation Links & informative Back Links
Many newly launched blogs or websites have a dead end page. Dead end page happens when a visitor clicks into your website and they encounter broken link or lack of navigation that doesn’t lead to anywhere. This will lead to high bounce rate where visitors will leave your page after just a few seconds of visiting your site. This is bad, since high bounce rate often indicates your page lacks of quality content.
Your blog or website maybe new, but it’s not entirely impossible to create a good navigation link for visitors. In WordPress, you need to head to Appearance > Menus to create a top header bar. You should first include a “Home” navigation link, followed by, About, blog categories, contact page and policy page on top bar.
Once that’s done, go to >Appearance >Widget in your WordPress Panel, include “Categories & Recent Post” into your side bar. Now your blog is furnished with Top/Header Navigation and Side Bar post Navigation links. That’s nice, but not good enough to get you considered for Adsense account. You are highly recommended to add an additional navigation link at the bottom of the post. Yet-Another-Related-Post-Plugin (YARPP) is a good plugin if you have a lot of posts that has similar linking keywords. If not, you may just use plugins that navigates to the next or previous post. WP Post Navigation Plugin is a simple and efficient one for the feature.
You’ve got your blog all rounded with good navigation link juice that allow the users navigate through all the pages in your website. It’s still not perfect, we want to make sure the content that you wrote is true, trust worthy, and supported by facts. After all, that’s what google has been doing all this years, delivering you contents that has been trusted by others. What you need to do now is add a few backlinks in your article. Backlink is when your post includes a link that points to other valid website that is giving a relevant contents that is backing facts in your article. It could be a download link to other page, or simple statement, or a quote, or another comprehensive “how-to” guides that has sequence to your article. As a general rule of thumb, 3-6 backlinks per 1000 words is good enough.
Remove Ads from other Advertisers
Submission of Sitemap to Google Webmaster
While submission of sitemap to google webmaster does not play a huge part in your adsense account approval, it is still recommended to do it in case Google decided to confirm the validation of your site’s age. Google has a policy stating that they require Chinese & Indian’s adsense account applicants blog/sites to be at least 6 months old. Since it is possible some of you applicants might have bought a year’s old domain and put up posts that has been written a few days ago. Except for this, under speculation, Google possibly may also evaluate your site’s trust worthiness in terms of overall posts indexation since some websites could have been delisted from Google’s Search Engine due to spam, and ultimately not being considered for adsense account eventually.
SEO Yoast – a well known wordpress SEO plugin that provide a perfect sitemapping feature, including tonnes of other SEO feature that will assist you in good optimization. If you don’t know what’s a sitemap or how to submit a sitemap to Google Webmaster, you should read this –
When you got Approved into Google Adsense Program
You will receive an E-Mail into your account at this point. Though, your adsense account will not be fully functional yet. Google adsense team will require you to create an adsense code to insert it into your Blog. It is recommended for you to head to WordPress Dashboard > Appearance > Widgets > select the custom text widget and drag it to your post side bar. Here you should insert your adsense code responsive adsense code.
To create adsense code, log into your adsense account > My ads > +New ad Unit > Responsive > Save & Get Code. Copy & paste the code into the text widget that you created for your side bar earlier.
Adsense Approval Myths
Many sites claims Google will not approve your site if you use 3rd party’s advertising network or affiliate links. This is completely false when you follow their Ads Placement policy guideline. When your site serve helpful and informative articles with proper reference (Backlinks) there is no reason for them to reject your application. Some even claim that a free template or theme ultimately disqualify you from adsense program, which is untrue. Google has many time stressed that template has no effect on ranking, page rank, or qualification. The only importance still remains on quality contents of the site.
Adsense Account Application Failure
If you got rejected, don’t give up on trying. Keep applying while going through the checklist in the beginning of this posts. I personally have applied more than 6 times after being rejected from Google. It took roughly 3 months for me until success. However, I only wrote 6 articles that is around 1500 words long. All of these articles are fresh and through careful thoughts and research.
On every rejection, I manage to change something in my website by going through the checklist. Overall, it has help me to understand even more about Google Adsense Policy and some SEO technique.